In this paper, a survey was conducted to determine the perception of the student population about organic food. Results show that 65% of respondents mostly sometimes buy organic products, even though some consumers have different images and opinions about what is an organic product. As the largest buying motive respondents indicated health, and price as the most common reason for refusal of buying organic products. About half of the respondents believe that organic food is healthier, a bit smaller number of them believe that it is better, and some respondents believe that there is no difference. From these results it can be concluded that further consumer education and increased promotion and availability of organic products are needed and also they need to be introduced into the offer in supermarkets although respondents said that the most appropriate place to purchase organic products are specialized health food stores.